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Sundance Square Marketing Department brings a wealth of retail experience and marketing expertise to the entertainment and shopping district. The group is dedicated to raising the brand awareness of Sundance Square and increasing the profitability for the tenants. Using their collective and specialized talents, the marketing team is available to help with creative planning, advertising opportunities, business strategies, and sale promotions.
To capture the attention of the marketplace, Sundance Square communicates to its audience through an informative web site, electronic media, newsprint, magazines, and colorful maps/brochures.
The department also oversees a myriad of activities throughout the year - from great public events that attract up to 400,000 people downtown such as the annual MAIN ST. Fort Worth Arts Festival and the holiday Sundance Square Parade of Lights to lively outdoor concerts, charity races and community events.
With Tourism and convention traffic playing a large role in the success of the SundanceSquare tenants, the marketing staff works hand-in-hand with the Fort Worth Convention and Visitors Bureau to promote the downtown area to convention planners and tourist groups year-round.
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